Michael Bay Calls the 2013 Crash the Super Bowl Finalists

Posted on Feb 4, 2013

Doritos CMO Ann Mukherjee told BI how when the company teamed up with Michael Bay for this year’s contest — if a winner ad got the number one spot on USA Today’s Ad Meter, the creator would get $1 million and the chance to work on the next “Transformers” flick — she told us a story about how involved the famous director got in the process.

“He came to us and said, ‘Hey guys, you know when you pick the five finalists, I want to call them and tell them,” Mukherjee said.

Not one to say no to Bay, Doritos gave him the finalists numbers and told him to make the call.

The only problem?

“He called them, and the finalists were like, ‘No you’re not Michael Bay,” and they hung up on him,” Mukherjee said. “Because why would Michael Bay call them? It was so hard to believe, but [Bay] got a kick out of it.”

Doritos recorded the calls in a video you can see below.

“You can imagine, you’ve never been in the limelight in your life, and you have one of the most successful movie directors calling you saying, ‘You’re gonna get a shot of a lifetime,'” Mukherjee said. “It puts your hairs on end, it was amazing.”

Although Doritos’ “Fashionista Daddy” and “Goat 4 Sale” ads didn’t win USA Today’s Ad Meter, at least they can hold on to their brush with Bay, who actually sat with the finalists in “Doritos Suite” during the game.

And the “Fashionista Daddy” team will get a chance to work with Bay on the next “Transformers.”

Source: Business Insider