Transformers ‘Dark of the Moon’ Trailer Breaks Records: 6 Million Downloads and Counting
HOLLYWOOD, Calif., May 6, 2011 /PRNewswire/ — The new trailer for Michael Bay’s “Transformers: Dark of the Moon” has been downloaded more than 6 million times in its first 24 hours on iTunes Movie Trailers (http://www.apple.com/trailers), becoming the most-viewed trailer in the site’s history.
The trailer, which recently debuted exclusively on iTunes Movie Trailers, gives fans a visually stunning sneak peak at this summer’s highly anticipated “Transformers: Dark of the Moon.” When a mysterious event from Earth’s past erupts into the present day it threatens to bring a war to earth so big that the Transformers alone will not be able to save us. The third installment of the hit franchise, “Transformers: Dark of the Moon” stars Shia LaBeouf, John Turturro, Josh Duhamel, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, with John Malkovich and Frances McDormand.
“Transformers represents big summer fun at the movies and iTunes Movie Trailers was the ideal place to debut the latest installment to a global entertainment audience,” says Amy Powell, Paramount Pictures’ Executive Vice President Interactive Marketing & Film Production.