Michael Bay Accepts Award At Showest

Posted on Apr 3, 2009

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“… Few have enjoyed the success of director of the year Michael Bay, who helms this summer’s Transformers: Revenge of the Fallen. Bay came to accept the award for director of the year, but was looking forward to giving theaters something back: advice.

“Let’s be honest,” he says. “Some of the theaters still suck. And we’re working on movies two or three years. These exhibitors are the most important people in the industry. All of the magic happens in the two hours people are sitting in the theater. Not watching it on DVD. Not watching it on the computer. I want to tell them to make the moviegoing experience as special as they can, because that’s what burns in people’s memories.”

Source: USAToday