Transformers Goes IMAX on September 21

Posted on Aug 21, 2007

One of the Biggest Movies of 2007 Gets Digitally Enhanced into The IMAX

LOS ANGELES, Aug. 21 /PRNewswire-FirstCall/ – IMAX Corporation, DreamWorks Pictures and Paramount Pictures announced today that “TRANSFORMERS,” one of the highest grossing movies of the year, will be digitally re-mastered into IMAX’s immersive format and released to IMAX(R) theatres on September 21. The Michael Bay-directed movie, which has already generated $310 million in gross box office receipts domestically since its premiere in conventional theaters on July 3, will be enhanced into the unparalleled image and sound quality of The IMAX Experience(R) through IMAX’s DMR(R) (Digital Re-Mastering) technology.

“IMAX’s all-encompassing format takes ‘TRANSFORMERS’ to a whole new level of detail and intensity,” said Michael Bay, the film’s director. “I am very excited to work with the team at IMAX to create this turbo-charged version.”

“As fans of ‘TRANSFORMERS’ await the release of the DVD in the fall, they will have a brand new way to experience the adventure — as if they are actually part of the movie,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “The images and sound in ‘TRANSFORMERS’ are perfectly suited to The IMAX Experience and we are very excited to share the IMAX version with the film’s present and future fans.”

“When you combine Michael Bay’s action packed brand of filmmaking with The IMAX Experience, you get a movie that plays to the elusive and extremely valuable tech-savvy demographic,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We are very excited to offer moviegoers a chance to experience one of the highest grossing and most popular films of the year in a premium way that cannot be replicated anywhere else, and we are delighted to once again work with the talented team at Paramount Pictures to make this happen.”

Source: Imax